Guiding Principles

The Works is a unique environment, one which presents an opportunity for graphic design to make a difference in the shaping of society. As such the clients we work with are selected to ensure they align with the goals and ethics of the studio. 

During the course of the year students will come to understand the role of personal responsibility and professional accountability in the graphic design profession. We work with community and cultural clients as we believe that too often these groups are denied access to quality graphic design. A direct result of this lack of access to graphic design, is that their important community focused messages fail to penetrate mainstream consumer society. As a studio we proactively seek out those groups and organisations which we feel will benefit from our services. 

When we are approached to undertake a project we question our clients to  ensure that the products and services they wish us to promote are not contributing  to the degradation of the planet or perpetuating injustices against other living beings. By questioning our clients, and only undertaking projects with strong ethical and social values, we believe we are making a positive contribution to the community as a whole.  

In addition to our professional practice we seek out additional opportunities  where we can initiate debate about the role of graphic design in the real world. We see the educational environment as a dynamic structure which has the ability to foster collaboration and creativity under a framework of social responsibility and ethical practice. 

We are active participants in the shaping of a just and sustainable world.